About Us

The Story Behind PSI

How a Guinness World Record holder in cognitive challenges built the most advanced football-specific assessment platform in the game.

Timothy E. Parker

Founder & Lead Psychometrician

Guinness World Record holder — most published puzzle creator in history
Creator of RealWorldIQ cognitive assessment platform (100,000+ assessments administered)
20+ years designing cognitive challenges and psychometric instruments
Managing Member, Advanced Learning Academy LLC (Westfield, IN)

"I've spent my career engineering cognitive challenges that measure how people think. PSI applies that same rigor to the one domain where mental processing matters most — the football field."

Why Football?

Football is the most cognitively demanding sport on Earth. Every position requires split-second pattern recognition, working memory under pressure, and decision-making with incomplete information. Yet until PSI, no assessment measured these abilities with psychometric precision tailored to each position.

The PSI Difference

Most "football IQ" claims are based on film review or subjective coaching evaluations. PSI replaces guesswork with validated, standardized cognitive measurement. Same statistical rigor as the SAT or military ASVAB — purpose-built for football.

The Company

Advanced Learning Academy LLC

Founded

2025 — Westfield, Indiana

Business Classification

Small Disadvantaged Business
Minority-Owned | Black American Owned

SAM.gov Registration

Active — UEI: Z272LH7MCDT2

Federal Contracting

U.S. Department of Defense
Department of Transportation

Assessment Platform

100,000+ assessments administered

Psychometric Experience

20+ years of instrument design

Our Mission

Objective Measurement for Every Athlete

Give every athlete — from 8-year-old youth players to NFL draft prospects — objective, validated, position-specific measurement of their football brain. No guessing. No bias. Just data.

Partnerships